To celebrate body confidence, GP brought together 8 women in GP’s first unretouched photo shoot, with each woman wearing Subtitled swim. The campaign launched on Instagram with tight cropped imagery and 15-second IG story video edits, highlighting each woman’s interpretation of their own flaw they’ve grown to love. Supporting the digital content, the campaign rolled out across store front windows, high impact LED videos, PR coverage, influencer seeding, paid social and UGC drivers. #Nofilter achieved a 2M+ reach, 4.9% engagement rate and pushed the Subtitled swim collection into the top 3 best sellers for the campaign duration.