• ABOUT
  • BRANDS
  • HIGHLIGHTS

JADE DUNWOODY

  • ABOUT
  • BRANDS
  • HIGHLIGHTS

HEY, I’M JADE.
I’m a Brand + Creative Director with 16+ years’ experience building brands people want to be part of — and turning creative thinking into commercial growth. I’ve led brand strategy, global campaigns and cross-functional creative teams across fashion, lifestyle and media, working across everything from positioning and GTM strategy to campaigns, content, art direction, digital and AI-enabled creative workflows.V

My experience spans brands including adidas, ASOS, American Express, KIVARI, ksubi and Universal Music, with senior leadership roles across some of Australia’s most culturally relevant fashion and media businesses. I’m at my best where brand, culture, creativity and commercial performance intersect — finding the idea, building the world around it, and creating work that gets people to notice, care and ultimately act.

Alongside building brands, I teach founders and marketers how to think more creatively and use AI as a genuine creative and strategic partner.

CURRENTLY, YOU’LL FIND ME…
Co-founder + Creative Director, COLLECTIVE HUB
Brand + Creative Consultant

PREVIOUSLY
Head of Brand, General Pants Co.
Head of Creative, Babyboo
Strategy Director, Urban List
Creative Director, Collective Hub

jadealexdunwoody@gmail.com
0409 622 716
@jade_dunwoody

GENERAL PANTS x SUBTITLED SPORTS CLUB

KIVARI

COLLECTIVE x NICOLE WARNE

KIVARI

BABYBOO

GENERAL PANTS WINTER ‘25

GENERAL PANTS DENIM ‘25

COLLECTIVE x LEXUS FT JESSICA GOMES

BABYBOO

SPENCER PROJECT x GENERAL PANTS

DEUS EX MACHINA

GENERAL PANTS SWIM ‘20

GENERAL PANTS: DENIM ‘22

COLLECTIVE HUB: ‘A NEW LEAGUE’ CAMPAIGN

NEON HART

GENERAL PANTS SWIM ‘22

GENERAL PANTS x PETA+JAIN

STEP ONE

GENERAL PANTS: NO FILTER CAMPAIGN

ALICE IN THE EVE x GENERAL PANTS

COLLECTIVE x IRIS APFEL

BLACKNOISE WHITERAIN

GENERAL PANTS x SUBTITLED SPORTS CLUB

NEUW DENIM - NEUW PERSPECTIVE

COLLECTIVE x LUPITA NYONG’O

GENERAL PANTS x MITCHELL & NESS

GENERAL PANTS: GET IN OUR PANTS NZ LAUNCH

GENERAL PANTS x THE NORTH FACE

SUBTITLED SPORTS CLUB

GENERAL PANTS x KSUBI

GENERAL PANTS x LEVI’S

ALICE IN THE EVE

GENERAL PANTS - GET IN OUR PANTS NZ LAUNCH

GENERAL PANTS x HEARTBREAK HIGH

GENERAL PANTS ‘LED BY NONE’ CAMPAIGN

LEVI’S - RE:GEN

SUBTITLED SPORTS CLUB

COLLECTIVE x KYM ELLERY

ALICE IN THE EVE

LOVE NOTES

GENERAL PANTS ‘LED BY NONE’ CAMPAIGN

COLLECTIVE HUB x GRITTY PRETTY

ABRAND JEANS

SUBTITLED SPORTS CLUB

LEVI’S

UNREAL

SPENCER PROJECT

GENERAL PANTS x DICKIES

SUBTITLED

SUBTITLED

COLLECTIVE HUB x MONDAY SWIMWEAR

SUBTITLED SWIM

LEVI’S - 150 YEARS OF THE 501

KIVARI

GENERAL PANTS: LED BY NONE ‘22

COLLECTIVE HUB X ANNA KENDRICK

GENERAL PANTS x LANEWAY FESTIVAL

GENERAL PANTS: LED BY NONE

GENERAL PANTS x LEVI’S

COLLECTIVE HUB X ANNE HATHAWAY

ALICE IN THE EVE

GENERAL PANTS x CALVIN KLEIN

COLLECTIVE HUB x SAMANTHA WILLS

ALICE IN THE EVE x GENERAL PANTS

GENERAL PANTS: WE ARE GEN P

GENERAL PANTS SUMMER ‘21

GENERAL PANTS SUMMER ‘22

GENERAL PANTS x RAGGED PRIEST

GENERAL PANTS x SPENCER PROJECT

SUBTITLED

COLLECTIVE HUB x JAIME KING

GENERAL PANTS: WE ARE GEN P

LEVI’S

SUBTITLED SPORTS CLUB

VISUAL OUTREACH PROGRAM BY JUNGLES JUNGLES

LEVI’S 150 YEARS

GENERAL PANTS: LED BY NONE ‘21

LOVE NOTES

JUNGLES JUNGLES

BABYBOO

KSUBI

GENERAL PANTS WINTER ‘25

GENERAL PANTS x THE NORTH FACE

SUBTITLED SPORT

GENERAL PANTS

DICKIES

SPENCER PROJECT

LEVI’S

SPENCER PROJECT

SUBTITLED

GENERAL PANTS SUMMER ‘22

GENERAL PANTS x INSIGHT

ABRAND JEANS

COLLECTIVE x JESS HART

GENERAL PANTS: LICENCE TO WHATEVER

KIVARI

STEP ONE

GENERAL PANTS: GET IN OUR PANTS NZ LAUNCH

GENERAL PANTS SUMMER ‘21

COLLECTIVE x OLIVIA MUNN

COLLECTIVE HUB x NARS

GENERAL PANTS x ALICE IN THE EVE

GENERAL PANTS: LED BY NONE

GENERAL PANTS SWIM ‘21

KIVARI

STEP ONE

GENERAL PANTS x ABRAND

GENERAL PANTS: CULT OF DENIM CAMPAIGN

SPENCER PROJECT

GENERAL PANTS x TOMMY

GENERAL PANTS: WELCOME TO SUMMER

COLLECTIVE HUB x MICHAELA DEPRINCE

SPENCER PROJECT

COLLECTIVE HUB x SAMANTHA HARRIS

SUBTITLED SWIM

GENERAL PANTS SUMMER ‘21

BABYBOO

GENERAL PANTS x INSIGHT

VISUAL OUTREACH PROGRAM BY JUNGLES JUNGLES

GENERAL PANTS x LACOSTE

GENERAL PANTS: LICENCE TO WHATEVER

GENERAL PANTS x M/S/F/T

GENERAL PANTS x TOMMY JEANS

GENERAL PANTS x DICKIES

SPENCER PROJECT

BABYBOO

GENERAL PANTS x NEUW DENIM

GENERAL PANTS x FILA

GENERAL PANTS x DAA

GENERAL PANTS: LICENCE TO WHATEVER

DICKIES x PANTONE

GENERAL PANTS x ARVUST

VISUAL OUTREACH PROGRAM BY JUNGLES JUNGLES

LOVE NOTES

COLLECTIVE HUB x COCO ROCHA

BABYBOO ‘GARDEN OF EDEN’

GENERAL PANTS x ROLLA’S

GENERAL PANTS x SUBTITLED SPORTS CLUB

DMARGE

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