HEY, I’M JADE.
I’m a Brand + Creative Director with 16+ years’ experience building brands people want to be part of — and turning creative thinking into commercial growth. I’ve led brand strategy, global campaigns and cross-functional creative teams across fashion, lifestyle and media, working across everything from positioning and GTM strategy to campaigns, content, art direction, digital and AI-enabled creative workflows.V
My experience spans brands including adidas, ASOS, American Express, KIVARI, ksubi and Universal Music, with senior leadership roles across some of Australia’s most culturally relevant fashion and media businesses. I’m at my best where brand, culture, creativity and commercial performance intersect — finding the idea, building the world around it, and creating work that gets people to notice, care and ultimately act.
Alongside building brands, I teach founders and marketers how to think more creatively and use AI as a genuine creative and strategic partner.
CURRENTLY, YOU’LL FIND ME…
Co-founder + Creative Director, COLLECTIVE HUB
Brand + Creative Consultant
PREVIOUSLY
Head of Brand, General Pants Co.
Head of Creative, Babyboo
Strategy Director, Urban List
Creative Director, Collective Hub
jadealexdunwoody@gmail.com
0409 622 716
@jade_dunwoody
GENERAL PANTS x SUBTITLED SPORTS CLUB
KIVARI
COLLECTIVE x NICOLE WARNE
KIVARI
BABYBOO
GENERAL PANTS WINTER ‘25
GENERAL PANTS DENIM ‘25
COLLECTIVE x LEXUS FT JESSICA GOMES
BABYBOO
SPENCER PROJECT x GENERAL PANTS
DEUS EX MACHINA
GENERAL PANTS SWIM ‘20
GENERAL PANTS: DENIM ‘22
COLLECTIVE HUB: ‘A NEW LEAGUE’ CAMPAIGN
NEON HART
GENERAL PANTS SWIM ‘22
GENERAL PANTS x PETA+JAIN
STEP ONE
GENERAL PANTS: NO FILTER CAMPAIGN
ALICE IN THE EVE x GENERAL PANTS
COLLECTIVE x IRIS APFEL
BLACKNOISE WHITERAIN
GENERAL PANTS x SUBTITLED SPORTS CLUB
NEUW DENIM - NEUW PERSPECTIVE
COLLECTIVE x LUPITA NYONG’O
GENERAL PANTS x MITCHELL & NESS
GENERAL PANTS: GET IN OUR PANTS NZ LAUNCH
GENERAL PANTS x THE NORTH FACE
SUBTITLED SPORTS CLUB
GENERAL PANTS x KSUBI
GENERAL PANTS x LEVI’S
ALICE IN THE EVE
GENERAL PANTS - GET IN OUR PANTS NZ LAUNCH
GENERAL PANTS x HEARTBREAK HIGH
GENERAL PANTS ‘LED BY NONE’ CAMPAIGN
SUBTITLED SPORTS CLUB
COLLECTIVE x KYM ELLERY
ALICE IN THE EVE
LOVE NOTES
GENERAL PANTS ‘LED BY NONE’ CAMPAIGN
COLLECTIVE HUB x GRITTY PRETTY
ABRAND JEANS
SUBTITLED SPORTS CLUB
LEVI’S
UNREAL
SPENCER PROJECT
GENERAL PANTS x DICKIES
SUBTITLED
SUBTITLED
COLLECTIVE HUB x MONDAY SWIMWEAR
SUBTITLED SWIM
LEVI’S - 150 YEARS OF THE 501
KIVARI
GENERAL PANTS: LED BY NONE ‘22
COLLECTIVE HUB X ANNA KENDRICK
GENERAL PANTS x LANEWAY FESTIVAL
GENERAL PANTS: LED BY NONE
GENERAL PANTS x LEVI’S
COLLECTIVE HUB X ANNE HATHAWAY
ALICE IN THE EVE
GENERAL PANTS x CALVIN KLEIN
COLLECTIVE HUB x SAMANTHA WILLS
ALICE IN THE EVE x GENERAL PANTS
GENERAL PANTS: WE ARE GEN P
GENERAL PANTS SUMMER ‘21
GENERAL PANTS SUMMER ‘22
GENERAL PANTS x RAGGED PRIEST
GENERAL PANTS x SPENCER PROJECT
SUBTITLED
COLLECTIVE HUB x JAIME KING
GENERAL PANTS: WE ARE GEN P
LEVI’S
SUBTITLED SPORTS CLUB
VISUAL OUTREACH PROGRAM BY JUNGLES JUNGLES
LEVI’S 150 YEARS
GENERAL PANTS: LED BY NONE ‘21
LOVE NOTES
JUNGLES JUNGLES
BABYBOO
KSUBI
GENERAL PANTS WINTER ‘25
GENERAL PANTS x THE NORTH FACE
SUBTITLED SPORT
GENERAL PANTS
DICKIES
SPENCER PROJECT
LEVI’S
SPENCER PROJECT
SUBTITLED
GENERAL PANTS SUMMER ‘22
GENERAL PANTS x INSIGHT
ABRAND JEANS
COLLECTIVE x JESS HART
GENERAL PANTS: LICENCE TO WHATEVER
KIVARI
STEP ONE
GENERAL PANTS: GET IN OUR PANTS NZ LAUNCH
GENERAL PANTS SUMMER ‘21
COLLECTIVE x OLIVIA MUNN
COLLECTIVE HUB x NARS
GENERAL PANTS x ALICE IN THE EVE
GENERAL PANTS: LED BY NONE
GENERAL PANTS SWIM ‘21
KIVARI
STEP ONE
GENERAL PANTS x ABRAND
GENERAL PANTS: CULT OF DENIM CAMPAIGN
SPENCER PROJECT
GENERAL PANTS x TOMMY
GENERAL PANTS: WELCOME TO SUMMER
COLLECTIVE HUB x MICHAELA DEPRINCE
SPENCER PROJECT
COLLECTIVE HUB x SAMANTHA HARRIS
SUBTITLED SWIM
GENERAL PANTS SUMMER ‘21
BABYBOO
GENERAL PANTS x INSIGHT
VISUAL OUTREACH PROGRAM BY JUNGLES JUNGLES
GENERAL PANTS x LACOSTE
GENERAL PANTS: LICENCE TO WHATEVER
GENERAL PANTS x M/S/F/T
GENERAL PANTS x TOMMY JEANS
GENERAL PANTS x DICKIES
SPENCER PROJECT
BABYBOO
GENERAL PANTS x NEUW DENIM
GENERAL PANTS x FILA
GENERAL PANTS x DAA
GENERAL PANTS: LICENCE TO WHATEVER
DICKIES x PANTONE
GENERAL PANTS x ARVUST
VISUAL OUTREACH PROGRAM BY JUNGLES JUNGLES
LOVE NOTES
COLLECTIVE HUB x COCO ROCHA
BABYBOO ‘GARDEN OF EDEN’
GENERAL PANTS x ROLLA’S
GENERAL PANTS x SUBTITLED SPORTS CLUB
DMARGE