COLLECTIVE HUB x OLYMPUS

Objective: Drive awareness and consideration of Olympus Pen F product.

Strategy: Embed Olympus in entrepreneurial culture by aligning with influential creatives and showcasing the product capabilities.

Campaign: "A Nomadic Life" – a 6-month content campaign, celebrating freelance creatives; uncovering passion points, freelance hacks and showcasing unseen portfolio work captured with the Pen F.