SUBTITLED #NOFILTER
The first unretouched General Pants campaign empowering the community to embrace realness. The campaign drove the highest engagement across Instagram on record, and achieved a +65% increase in swim sales for the campaign period.
The first unretouched General Pants campaign empowering the community to embrace realness. The campaign drove the highest engagement across Instagram on record, and achieved a +65% increase in swim sales for the campaign period.