The Challenge: Mitsubishi approached The Urban List to help launch the Eclipse Cross in a way that would generate social noise and cut through.

The Strategy: Inject Mitsubishi into the conversation by aligning with our audience’s passion points and harnessing the power of instant content.

The Solution: Drive The Night instant competition on social, inspiring our audience to engage with the content for their chance to win. The campaign was supported with always-on native editorial, video, social memes and targeted display.