COLLECTIVE HUB x LEXUS

Objective: Drive awareness of Lexus CT, drive qualified leads and social noise.

Strategy: Inject Lexus into the entrepreneurial conversation and position the brand as the perfect accomplice for kickstarting that dream.

Solution: The Startup Package: A high impact launch centred around Australia's most talked about entrepreneurial prize - the opportunity to win a 3-month mentorship and marketing campaign with Collective Hub, and a Lexus CT car loan. The campaign was supported with native content, video, event sponsorship and data capture opportunities. To champion the vehicle launch, Collective Hub also featured Lexus ambassador Jessica Gomes on the front cover of the print issue.