The Challenge: Jaguar approached The Urban List to help launch the E-PACE model to Australian millennials in the most culturally relevant way. The brand needed to generate as much social noise as possible and break down the barrier of Jaguar being perceived as inaccessible.

Our Key Insight: 80% of our audience say they have or are likely to know their desired next car before arriving at the dealership.

The Strategy: Tap into the passion points of Australian millennials and harness the power of social to inject Jaguar onto their consideration set.

The Solution: An E-PACE bot, designed to create a direct line of conversation between Jaguar and our audience. The bot was built to host a scavenger hunt in Melbourne and Sydney for one weekend only. In the lead up, users were interacting with the bot for their chance to play. The campaign was also supported with an always-on video content series and targeted display campaign.