THE URBAN LIST x FORD ESCAPE

Objective: Drive awareness of Ford Escape among millennial audience and communicate global brand campaign: Escape Screen Sundays.

Strategy: Harness social and position Ford Escape as the perfect accomplice to unlock Sunday experiences in your city.

Execution: The Sunday Escape: A 3-month content campaign designed to highlight Sunday activities, powered by Ford Escape. Campaign involved heat maps, sequential targeting and always-on social content.