Creative lead for cover execution - involving ideation, negotiation, talent management and art direction. 

Creative direction for editorial shoots for Collective Hub.

COLLECTIVE Issue 25 involved the execution of a split cover series featuring Samantha Wills, Eleanor Pendleton (Gritty Pretty), Luc Weisman (D'Marge) and Toby Pike and Piotr Stopniak (Toby&Pete). Each cover concept was designed to interpret the talent’s style.

The cover series spawned into a 500-seat ticketed event called 'A New League' where we invited each cover talent to be a guest speaker. The event was sponsored by brands SkyScanner, AGSM, Will&Co and David Jones.

BESPOKE READER EVENTS

*Strategising concepts and identifying key partners for both Collective Hub branded and bespoke events

*Implementation of campaigns for both pre and post-event activations

Bespoke events for brands have included Mimco, Kailis, Xero, Tempus Two, Debortoli, Acer, Dove and AACTA.

COLLECTIVE CONFERENCE ACTIVATION: KSS

*Strategising city tour for KSS Brisbane, Sydney and Melbourne - content, partnership activations for major sponsors and exhibitors.

COLLECTIVE REVENUE STREAM

Launched Collective Hub 'Rooftops' by Gallivant, an events hiring sub-brand.

After studying a Bachelor of Journalism, I went on to write for numerous brands and publications, including Disney and Courier Mail. Collective Hub has given me the opportunity to pursue a more creative and marketing direction, while maintaining my passion for writing.

Graphic design for Collective Hub. 

Project managed the launch and course design of a Graduate Certificate in Entrepreneurship in partnership with Torrens University Australia.

collectivehub.torrens.edu.au

Strategist and Project Director of Chapter One, a brand book for Thankyou Group.

For 3 years, I worked with Lorna Jane Clarkson across her paper based products from ideation to completion, including MOVE NOURISH BELIEVE, MORE OF THE FIT WOMAN'S SECRETS and LJ diaries.

COLLECTIVE HUB x LEXUS

Objective: Drive awareness of Lexus CT, drive qualified leads and social noise.

Strategy: Inject Lexus into the entrepreneurial conversation and position the brand as the perfect accomplice for kickstarting that dream.

Solution: The Startup Package: A high impact launch centred around Australia's most talked about entrepreneurial prize - the opportunity to win a 3-month mentorship and marketing campaign with Collective Hub, and a Lexus CT car loan. The campaign was supported with native content, video, event sponsorship and data capture opportunities. To champion the vehicle launch, Collective Hub also featured Lexus ambassador Jessica Gomes on the front cover of the print issue.

COLLECTIVE HUB x OLYMPUS

Objective: Drive awareness and consideration of Olympus Pen F product.

Strategy: Embed Olympus in entrepreneurial culture by aligning with influential creatives and showcasing the product capabilities.

Campaign: "A Nomadic Life" – a 6-month content campaign, celebrating freelance creatives; uncovering passion points, freelance hacks and showcasing unseen portfolio work captured with the Pen F.