The Challenge: Air New Zealand was launching a direct flight route to South America and was needing to generate social noise in market.

The Strategy: Embed South America on our audience’s radar by driving hype and frequency, positioning Air New Zealand as the perfect travel accomplice to finding that dream destination job.

The Solution: A national campaign to find The Urban List’s roaming travel editor, launched via a high impact video. We then created custom audiences from this video to retarget throughout the campaign.